HISTORY OF LIMOS THROUGH THE 1960s

1960s Limos…

With the sexiness of the limousine becoming more and more popular and the increase usage by celebrities and world leaders, more and more limo coachbuilders began to emerge.

Limousines began to emerge anywhere and everywhere a celebrity appeared. Even if it wasn’t always the best scenario…For example, Keith Moon, the drummer from The Who celebrated his birthday during the band’s tour of the US in 1967. After a night of partying, the police were dispatched to the hotel and Moon tried to escape in the band’s limousine. Moon jumped into the limo naked with no keys, took off the handbrake and rolled the limousine into the pool! Moon was charged with the damages to the vehicle.

1960 LIMO AD

In 1960, Daimler Chrysler was acquired by Jaguar and the last run of the Daimler vehicles were still sold with the Daimler brand. One such Daimler vehicle was the DR450, a limo version of the Majestic Manor but with a larger chassis and a taller roof. Over 800 of these limousines were made until 1968 when production ceased. In 1968 the DS420 limousine was launched with Jaguars ensignia.

The Daimler Chrysler Imperial series became a more conservative model in the 1960′s compared to its earlier models in the ‘50s. In 1960 Daimler hired Elwood Engel to design their new lines of luxury vehicles. Elwood’s limousine designs of the 1960′s had more angular bodies but still maintained a more conservative style.

In 1967 a breakthrough in the Imperial body style was introduced which was different from all other cars in production at the time. These Imperials were a standout due to their smoothness, drivability, style and strength.

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